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Market Pulse

Market Pulse May 2013

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In every country in all continents, food habits reflect the geographic and climatic conditions of the land as well as the social and religious customs also have great impacts on the taste-buds of the inhabitants. But with years passing by, globalization cropped up and changed mostly the lifestyle of the urban-dwellers. As new scopes of employment opportunities opened up, people started to get increasingly involved in hard-packed-timed jobs; dining times required shortening as well as the time to be spent on cooking due to the increasing practice of women-employment.