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Market Pulse

Market Pulse June 2019

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Tea has a long history of popularity worldwide. Initially considered as a medicinal beverage, the drink eventually got popularized for multiple uses across the globe. Currently, this industry is mostly driven by the health benefits associated with consuming tea and increasing awareness regarding carbonated drinks among people. Additionally, increase in cafe culture, rise in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players played a significant role in fueling the market growth over the years. On a brighter side, the introduction of new flavors and variety in tea and growth in demand from health-concerned young population are anticipated to provide lucrative opportunities in the future.