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Market Pulse

Market Pulse March 2017

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Once upon a time ice cream in Bangladesh used to be regarded as somewhat of a luxury with infrequent consumption. Also, loadshedding and lower levels of electricity penetration used to severely limit the product’s reach within the country. With income levels rising and high urbanization creating additional demand, the consumption frequency of ice cream is fast increasing. Electricity production has been rapidly expanding as well, making distribution networks more penetrating. As the scorching Summer is about begin, this cover story is aimed to bring the available information about the ice cream industry of Bangladesh under a single binding.