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Market Pulse

Market Pulse September 2019

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Digital revolution is sweeping the entire world, with every possibilities of becoming the future of marketing, while outperforming the conventional marketing moves. The usage of mobile phones and increasing access to the internet made a huge impact on businesses across all industries of the world. One of the key reasons digital sources are taking over traditional marketing channels is because they allow businesses to interact with their target audience in real time and engage with them in a meaningful manner. Digital platforms are increasingly being incorporated into marketing plans and everyday life, and digital marketing campaigns are becoming more ubiquitous and efficient as people are increasingly beginning to use e-commerce platforms and digital devices instead of visiting physical shop. Some of the common digital marketing methods are social media optimization, search engine optimization (SEO), e-mail direct marketing, e-commerce marketing, search engine marketing (SEM), data-driven marketing, content marketing, influencer marketing, campaign marketing, content automation, social media marketing, optical disks and games, display advertising, and e-books and many others.